As Finland’s upper secondary schools transitioned to the new national curriculum (LOPS21), Edita needed a modern and versatile visual identity to unify its educational materials across formats.

I designed the full identity system and motion direction for the campaign. The concept was built around a rotating symbol grid, a modular structure reflecting the scale and clarity of Edita Oppiminen’s educational catalog.

The visuals were designed to scale across all media: video, social, newsletters, print and digital platforms. Each icon represents a key subject area, and the animated system brought movement and rhythm into the brand’s learning-focused communication.